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Bath & Body Works Unveils Its Spooky 2026 Halloween Collection With New Scents and Haunted Carnival Decor

The retailer’s Halloween collection has arrived with a haunted carnival theme, featuring returning fan favorites, brand new fragrances, and elaborate seasonal accessories.

By FirstDrop TeamJul 12, 20263 min read

Bath & Body Works is officially getting a head start on Halloween.

The retailer has released its first Halloween collection for 2026, transforming stores with a haunted carnival theme complete with fortune tellers, creepy midway décor, skeletons, ghosts, carnival tents, and glowing accessories. Alongside the new decorations, shoppers will find a mix of returning fan favorite fragrances and several brand new scents for the season.

One of the biggest additions this year is Carnival Fog, an entirely new fragrance inspired by a spooky night at the carnival. According to Bath & Body Works, the scent combines spooky autumn air, woody incense, and midnight fog, creating one of the darkest Halloween fragrances the company has released in recent years. The scent is currently available as a three wick candle and foaming hand soap.

Another new fragrance joining the collection is Cotton Candy Cobwebs, which blends spun sugared webs, fresh berries, and fluffy whipped vanilla for a sweeter take on Halloween. Like Carnival Fog, it embraces this year’s haunted carnival theme while offering something different from the retailer’s traditional spooky scents.

Returning to shelves this year are three longtime Halloween favorites.

Vampire Blood returns with its familiar blend of red berries, night blooming jasmine, and petrifying plum, while Ghoul Friend features dark strawberries, ghostly peony, and spine chilling citrus. Pumpkin Carving is also back, bringing together freshly carved pumpkin, spiced pumpkin seeds, and smooth brown sugar.

Beyond the fragrances, Bath & Body Works has fully committed to this year’s haunted carnival aesthetic.

New accessories include glowing ghost candle holders, skeleton pedestal holders, carnival themed cosmetic bags, fortune teller décor, spooky Ferris wheel displays, haunted midway inspired candle sleeves, and colorful Halloween soap dispensers. Many of the accessories feature bright carnival colors mixed with classic Halloween characters, giving the collection a playful but spooky atmosphere.

The collection also introduces several themed body care products. Vampire Blood and Ghoul Friend return in body lotion, shower gel, fine fragrance mist, body cream, and hand soap, while Carnival Fog expands into home fragrance products for those looking to fill their homes with Halloween scents.

Some items are currently available exclusively to Bath & Body Works Rewards members during the early Halloween preview. The company is expected to roll out additional products and fragrances as the season continues, including more décor pieces and limited edition accessories.

Halloween collections have become one of Bath & Body Works’ biggest seasonal launches, with many of the retailer’s limited edition decorations selling out well before October. This year’s haunted carnival theme appears to continue that trend, combining collectible décor with returning fragrances that have built loyal followings over the past several years.

The 2026 Bath & Body Works Halloween collection is available now online and is beginning to appear in stores nationwide.

/ More from FirstDrop